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Really looking forward to this book. Couple of questions. 1) Do you have a public list of the 20 traction verticals? 2) When is getting traction not a power law
by porter 14y ago
Really looking forward to this book. Couple of questions. 1) Do you have a public list of the 20 traction verticals? 2) When is getting traction not a power law problem?
- yegg 14y ago1) The best list is the list of chapters, which is currently at the bottom of http://tractionbook.com/ http://tractionbook.com/. It is a bit murky as a concept as some verticals clearly overlap, and there are thus other ways to delineate where one stops and one starts, but this is our current approach. We'd also love to know if people think we're missing ones. 2) There are some businesses that get similar amounts of meaningful customers from different channels, e.g. SEO and inbound marketing. Usually these cases are when they overlap in strategy, but sometimes they are legitimately independent. In those cases, one vertical clearly doesn't dominate in the pareto 80/20 sense, and it makes sense to focus on multiple verticals.