I don't believe that 37 is attempting to go for the mass market. At least not yet. This is more for current Basecamp users that are used to an interface and qua

I don't believe that 37 is attempting to go for the mass market. At least not yet. This is more for current Basecamp users that are used to an interface and quality they know and expect. I love Evernote but I don't use it for to-do's or projects. There are plenty of other alternatives that work well in sharing personal projects as well.