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It's true that ad models are not right for all, or even most companies. However, in the BIG internet business, I think the key is to build a website for everyo
by andrewljohnson 18y ago
It's true that ad models are not right for all, or even most companies.
However, in the BIG internet business, I think the key is to build a website for everyone. Maybe that's a freemium model or maybe that's an ad model. But it's gotta be some sort of model that gives everyone access.
The web is the only medium that reaches billions of people, and the Googles, the Flickrs, the Amazons of the world build a business that everyone can access and use, for free.
You can build a small internet business for a subset of people, but the businesses that make the big bucks, that get funded, and that change the world are apps for everyone.
That's why I got into this business - to build a machine for everyone to use. It's an exciting thing. It used to be that the most important thing you could do to influence the world was to write a book. Now it's making a website.
- msort 18y agoThe Book vs WebSite analogy is good. The free+ad vs charge model is like OpenSource software vs Retail Software. The free model has the best scalability.