If a game is paid, we will switch it to free for a day or two during which the installs will be driven. This is a common promotional tactic (see freeappaday.com

If a game is paid, we will switch it to free for a day or two during which the installs will be driven. This is a common promotional tactic (see freeappaday.com and others). If the game is free then we'll just drive the installs when the developer wants us to. We won't require the game have IAPs at the time we start promoting the game (though of course we'd prefer it).