I think the problem is not that there is an "elite" brand and "the other one"; the problem is that when you are basically dealing with a two-party competition,

I think the problem is not that there is an "elite" brand and "the other one"; the problem is that when you are basically dealing with a two-party competition, especially in politics, people become incredibly entrenched, be it Windows vs. Mac, PlayStation vs. Xbox, Republicans vs. Democrats, and so on and so forth. It encourages a narrative of a hero and a villain, a protagonist and antagonist, right and wrong, good and bad.