I'm not saying that "no good software ought to be promoted", but rather that the promotion should happen at the places where people would seek them out (e.g. Go

I'm not saying that "no good software ought to be promoted", but rather that the promotion should happen at the places where people would seek them out (e.g. Google). Advertise for photoshop where designers would go to look for software (e.g. in design magazines, google, etc).