"We're at risk from upstarts in every sector of our business. Developers hate us." "All hands on deck! We've got to get the communications team together and

"We're at risk from upstarts in every sector of our business. Developers hate us." "All hands on deck! We've got to get the communications team together and put out the best damn press release we've ever done." "But we don't have anything to announce." "Just announce that we'll be making an announcement soon. An aggressive announcement." "Ok, I'll put it in with the cheque for our last batch of commercials - that should ensure we get prominent coverage and see off the likes of Stripe - I'd like to see them get an empty press release onto CNN.com this fast."