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You can’t beat Google only by developing a superior technology. You’ll still be left with the Herculean task of drilling your search engine deep into the minds
by kailashbadu 18y ago
You can’t beat Google only by developing a superior technology. You’ll still be left with the Herculean task of drilling your search engine deep into the minds of hundreds of millions of users around the world. Google the brand is far mightier than Google the technology. It’s the Google’s redoubtable omnipresence and visibility that makes it tick.
- sketerpot 18y agoMicrosoft tried, and is still trying, with their Live Search. It's the default search in Internet Explorer, and the Microsoft brand is very well known. But you know what the problem is? The search results just aren't as good! I tried out MS Live Search, thinking that a company with as much money to throw at things as Microsoft would probably be of similar quality to Google. I quickly got frustrated when most of the search results were nothing like what I was looking for. Meanwhile Google consistently gave exactly what I wanted near the top of their results page. What I'm saying is that technology does matter. There are other brand-name titans in the world.