I don't see the higher potential reward logic for Plan B. Like.. you build a userbase and then one day you flip a switch and your 10,000 uniques open their wal

I don't see the higher potential reward logic for Plan B. Like.. you build a userbase and then one day you flip a switch and your 10,000 uniques open their wallets in unison? When did it become fashionable in the business world to insist upon punching users in the face with a product or service?