First, I don't think that what Amazon, Google and others do is just "seen as tax avoidance". Their scheme is clearly devised to minimize taxes they pay in count

First, I don't think that what Amazon, Google and others do is just "seen as tax avoidance". Their scheme is clearly devised to minimize taxes they pay in countries where taxes are high and pay most taxes in Ireland and Luxembourg where they are lowest. UK also remarked it and is searching for ways to counteract it. Second, this idea is just an idea, not a law project or proposition. There have been reports as official as this one inciting free downloading and instead, we got hadopi law... Third, I find this idea quite interesting (at least new). It is quite different from other internet taxes (Germany's google tax for example) in that it gives a reason for taxation other than the worsening of old businesses. The real idea being that the exchange of personal information for internet services is a trade that needs not be untaxed, as barter can be taxed.