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How Discounting is Killing Your Pricing Strategy
- brennanjp 14y ago"..customers receiving a discount on their first month or initial purchase value the product at least 12% lower than the product’s list price." Damn.
- pccampbell 14y agoYea, just FYI: Of course, this is a generalized stat over a number of different industries and customer size, but the trends are what's important and the size of the delta. Bottom line: It's a huge deal.