That war will be quickly over once Google blocks Free internet users. If ISPs are hellbent on making internet access a premium product with various feature sets

That war will be quickly over once Google blocks Free internet users. If ISPs are hellbent on making internet access a premium product with various feature sets and tiers and segregation, let them have it. Your post is missing the critical two words net neutrality (which is what we want) and douple dipping (which is what ISPs want).