I think the author has done a good job of discussing how the functional elements of a good front page should work together to focus communication and create a f

I think the author has done a good job of discussing how the functional elements of a good front page should work together to focus communication and create a favorable first impression. However, there's a lot of art-design advice sprinkled in alongside the content-design advice that I think is of a fundamentally lower quality. "Color variances should always be blatant rather than subtle." This statement is SO wrong. Contrast can be very important in creating visual separation and hierarchy, but this is dangerously close to the implication that everything should be contrasty all the time. (Think about flourescent spandex from the 80s as an example of this idea brought to life.) Style needs harmony. Walk in to a banana republic and look at how all the subtle variations of earth tones can blend to make some very stylish outfits... visit barackobama.com or whitehouse.gov and notice how all the different hues of blue work together to create a great aesthetic. Wish I had more time for this... There are some FANTASTIC ideas in here about content design; what companies should be trying to say to potential users... and what they're actually saying. But take the color-related, art-design stuff with a grain of salt. And please author, there's no reason to make the posts on your blog bold all the way through! Bold type is not designed to be legible in large blocks... it's hard to read... and anything you DO choose to specifically emphasize is lost in the visual noise of all the boldness.