Here's a nice graphic of Helvetica overlaid with Arial with the same font weight and kerning. http://snth.net/~rlk/image/helvetica-vs-arial-2.png http://snth.n

Here's a nice graphic of Helvetica overlaid with Arial with the same font weight and kerning. http://snth.net/~rlk/image/helvetica-vs-arial-2.png http://snth.net/~rlk/image/helvetica-vs-arial-2.png In this comparison, the capital E's are identical, so perhaps MATTEL used a different weight Helvetica?