This blog seems totally sycophantic; "one of the most innovative advertising campaigns ever seen". It seems like someone is angling for a job at that creative a

This blog seems totally sycophantic; "one of the most innovative advertising campaigns ever seen". It seems like someone is angling for a job at that creative agency? They've missed the fact that every company under the sun has done the 'adult treasure hunt' in the last decade by creating ARG's. This is a watered-down, mainstream version that might be more accessible, but it's certainly not innovative. To top off the criticism, the prize is tickets to see Jay-Z and Coldplay? Maybe I've missed something, but those are the only two things I can imagine with less synergy than Jay-Z and Bing.