3 ms·

Decode Jay-Z with Bing - Case Study

11 points by manishreddyt 14y ago

looper42 14y ago
Would have been great to see some samples to decode from the campaign.Do share if you have some.
- manishreddyt 14y ago
  Here are a few samples I found. Excerpt From 'Decoded' http://online.wsj.com/article/SB10001424052702304023804575566720743453554.html http://online.wsj.com/article/SB1000142405270230402380457556... Samples From Jay-Z's "Decoded" http://www.hiphopdx.com/index/news/id.12870/title.samples-from-jay-zs-decoded http://www.hiphopdx.com/index/news/id.12870/title.samples-fr...
jpswade 14y ago
I've never heard of this campaign and never use bing. However, I don't think I was the target market.
- codingblues 14y ago
  who uses Bing anyway... their results seem useless when compared with Google's.. or just that google has a lot of my data to assess what results I would wan't first...
  - mavhc 14y ago
    Bing is a fictional search engine, that's why only people on fiction tv shows use it
afandian 14y ago
Took halfway down the page to explain what (or who) Jay-Z was. I thought this would be some interesting cryptographic thing.
alanctgardner2 14y ago
This blog seems totally sycophantic; "one of the most innovative advertising campaigns ever seen". It seems like someone is angling for a job at that creative agency? They've missed the fact that every company under the sun has done the 'adult treasure hunt' in the last decade by creating ARG's. This is a watered-down, mainstream version that might be more accessible, but it's certainly not innovative. To top off the criticism, the prize is tickets to see Jay-Z and Coldplay? Maybe I've missed something, but those are the only two things I can imagine with less synergy than Jay-Z and Bing.
EFathy 14y ago
I never use Bing neither I am a fan of Jay-Z, that explains why I never heard about this campaign before. But, for whoever interested in Advertising, this lesson might give some ideas for the purpose of reaching a mass market with "Win-Win" strategy.

11 points by manishreddyt 14y ago

looper42 14y ago

Would have been great to see some samples to decode from the campaign.Do share if you have some.

manishreddyt 14y ago
Here are a few samples I found. Excerpt From 'Decoded' http://online.wsj.com/article/SB10001424052702304023804575566720743453554.html http://online.wsj.com/article/SB1000142405270230402380457556... Samples From Jay-Z's "Decoded" http://www.hiphopdx.com/index/news/id.12870/title.samples-from-jay-zs-decoded http://www.hiphopdx.com/index/news/id.12870/title.samples-fr...

jpswade 14y ago

I've never heard of this campaign and never use bing. However, I don't think I was the target market.

codingblues 14y ago
who uses Bing anyway... their results seem useless when compared with Google's.. or just that google has a lot of my data to assess what results I would wan't first...
- mavhc 14y ago
  Bing is a fictional search engine, that's why only people on fiction tv shows use it

afandian 14y ago

Took halfway down the page to explain what (or who) Jay-Z was. I thought this would be some interesting cryptographic thing.

alanctgardner2 14y ago

This blog seems totally sycophantic; "one of the most innovative advertising campaigns ever seen". It seems like someone is angling for a job at that creative agency? They've missed the fact that every company under the sun has done the 'adult treasure hunt' in the last decade by creating ARG's. This is a watered-down, mainstream version that might be more accessible, but it's certainly not innovative. To top off the criticism, the prize is tickets to see Jay-Z and Coldplay? Maybe I've missed something, but those are the only two things I can imagine with less synergy than Jay-Z and Bing.

EFathy 14y ago

I never use Bing neither I am a fan of Jay-Z, that explains why I never heard about this campaign before. But, for whoever interested in Advertising, this lesson might give some ideas for the purpose of reaching a mass market with "Win-Win" strategy.