I think the point is that there are many people who work on the clicking ads part, arguable moreso than the search part. I understand that the NYT needs a payw

I think the point is that there are many people who work on the clicking ads part, arguable moreso than the search part. I understand that the NYT needs a paywall and ad networks to survive, I just hope that most of the staff spends their time on the journalism, not on the ad network.