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There are ads and there are ads. Spamming you with Brand awareness billboards so that you buy Frobulous instead Snaztacular (both produced in the same assembly
by Evbn 14y ago
There are ads and there are ads. Spamming you with Brand awareness billboards so that you buy Frobulous instead Snaztacular (both produced in the same assembly line and recipe) at the grocery store is one thing, helping you find a good deal on a product you are searching for (even if you don't know its name) is another
- TeMPOraL 14y agoThe former is done by ads. The latter by communities and volunteers. I'm yet to see an ad that wants me to find a good (for me) deal on a product I want.
- chronophilic 14y agoPart of the rationalization I have made for creating ads is that proper targeting gives exposure of products that people would actually need/want. When scaled up to millions of people this specialized ad delivery allows for much greater diversity of products and solutions in the marketplace. Ideally this should lead to less of a "winner take all" effect in a group of competitors and would allow for more niche solutions to be catered to and sustained. Certainly I would never say this goal is comparable to anything in medicine, but the domain does have ambitions beyond simply making money.