Indeed. For those of us who have been in this industry for years, the whole situation feels Condescending Wonka-esque. "Oh, you're creating a zero-knowledge c

Indeed. For those of us who have been in this industry for years, the whole situation feels Condescending Wonka-esque. "Oh, you're creating a zero-knowledge cloud service? Tell us all about how revolutionary it is." (I cofounded SpiderOak in 2007.) I'm glad it's happening though. The industry needs more awareness of privacy and more choices for privacy respecting products. This will undoubtedly grow the market for cloud services with meaningful encryption.