Yes - if you watch non-techie people use tech, often the biggest obstacle is just starting to use the thing. Then when they do, their persistent fear clouds the

Yes - if you watch non-techie people use tech, often the biggest obstacle is just starting to use the thing. Then when they do, their persistent fear clouds their ability to learn/use the thing well. This makes me think that approachability is one of the biggest problems to overcome in UI.