What's low-risk? Just the whole point of selling something to the end-user. There isn't much which can go wrong — you create something, people pay you for it,

What's low-risk? Just the whole point of selling something to the end-user. There isn't much which can go wrong — you create something, people pay you for it, and you can grow (resource wise) as fast as your user base does. That's what I'd call "mom&pop", you start with something small, and you expand as your income grows. That's compared to building something, hopefully growing like mad, getting VC funding, getting mentioned a billion times on techcrunch, struggling to just cut even…and then hopefully getting acquired. I know which I'd choose; for a real business, the paid model is leaps ahead! But what does that mean for the Diggs, Twitters, other massive sites, and big ideas still in peoples heads which can't be monetized by the end-user?