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I am not so sure about that, good organic results generally cost money as well. I have never seen my Google ads as a cost center that is forcing up prices, but

• OGinparadise 14y ago
  Long story but they are two different things: when you are forced to buy ads because your traffic crashes due to algorithm and UI changes things aren't as peachy as "let's spend $50K acquiring new customers and see how it goes." The small Adwords fish will eventually be eaten by ebay, Macys Amazon and other big spenders. These days, searching for items and commercial topics, all I see is ads in the first page or two so for traffic ads are it. In fact, many times I click without realizing I clicked on an ad. Low and behold traffic to other sites from Google is collapsing (1) and while good organic may cost money they should cost a lot less than $x to $xx for each click. 1 (for the second year in the row users are doing less desktop searches on Google and Google's ad clicks have increased by a lot so it's simple math)