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I hate buying into the idea that any company /needs/ marketing. Word of mouth is very powerful. I think all companies need to position themselves for slow growt
by jordanmessina 14y ago
I hate buying into the idea that any company /needs/ marketing. Word of mouth is very powerful. I think all companies need to position themselves for slow growth. For example, I LOVE the Weebly story: http://startupschool.org/2012/rusenko/ http://startupschool.org/2012/rusenko/
Over night successes rarely happen. That's my issue with incubators. A lot of times they invest in potential overnight successes when they should really be investing in those most positioned for slow growth.
- bravura 14y agoMarketing != advertising Marketing, for a startup, means finding a repeatable sales model.
- digitalengineer 14y agoIt's more. Marketing is you, your partners, your service, your FAQ, the way to handle email/phone calls, interviews, the building of trust.
- jordanmessina 14y agoYup, I definitely meant advertising here but had marketing burned in the brain because of the original comment.
- speeder 14y agoIf you have zero people seeing your stuff, how they will word of mouth it?