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Do advertisers get information on the specific users who click on their ads? Can you reverse-map an ad click into a Facebook profile?
by cheald 14y ago
Do advertisers get information on the specific users who click on their ads? Can you reverse-map an ad click into a Facebook profile?
- joshdotsmith 14y agoNo, this isn't possible.
- cheald 14y agoI get the "technically possible" argument above, but this is what I'm driving at - targeted advertising is one-way (you can target people, but don't know who they are), while Graph Search is two way (you can target people, and find out who they are), which is why I don't think the comparison between the two is all that apt.
- random42 14y agoIt is * technically* possible. Not sure if FB allows the advertisers to do that or not, but internally they would almost certainly be using this information for targeted ad placements.