There is no full-version retail Windows product, and probably never will be for future versions either. If you want to install on a new PC or VM, you are to buy

There is no full-version retail Windows product, and probably never will be for future versions either. If you want to install on a new PC or VM, you are to buy the System Builder ('OEM') license. http://www.amazon.com/Windows-System-Builder-DVD-64-Bit/dp/B0094NY3R0 http://www.amazon.com/Windows-System-Builder-DVD-64-Bit/dp/B... http://www.amazon.com/Windows-Professional-System-Builder-64-Bit/dp/B0094NXBZ0/ref=sr_1_2?s=software&ie=UTF8&qid=1358613482&sr=1-2&keywords=windows+8+system+builder http://www.amazon.com/Windows-Professional-System-Builder-64... Previously, the OEM license was only for installing Windows on PCs intended for sale. The newest System Builder license includes a provision allowing you to install it on a system or a virtual machine for personal use. That's why they don't need to produce a consumer retail box any more.