i think largely along the same lines. Orkut done tremendous job with what he had at the time. The only (highly dubious) claim we can make why Orkut did not succ

i think largely along the same lines. Orkut done tremendous job with what he had at the time. The only (highly dubious) claim we can make why Orkut did not succeed right away its because it was treated as side-project by Google, rather then throwing 100s of people on it right away to develop it better, and to compensate for early mistakes like Brazil stealing early audience and pushing local users away from the community. Yet thats kinda the key point of the essay: the act of knowing how big/important social networking is requires somebody first to formalize that knowledge. imho Google was very good corporate host to let Orkut experiment so much as he did. It just wasn't enough.