This remains a problem - that researchers in many field don't appreciate the utility of true open access (free to read and free to reuse). see: http://www.yout

This remains a problem - that researchers in many field don't appreciate the utility of true open access (free to read and free to reuse). see: http://www.youtube.com/watch?v=L5rVH1KGBCY http://www.youtube.com/watch?v=L5rVH1KGBCY Cheaper is nice, but free (and machine accessible!) lets us do things that have never been done before.