Over a decade ago I redesigned the website / web UI of a major global bank. Pure flat, pure css, very forward thinking if I say so myself. After months of work,

Over a decade ago I redesigned the website / web UI of a major global bank. Pure flat, pure css, very forward thinking if I say so myself. After months of work, and weeks final revisions and testing, days before going live, the client came back and asked for one final change: "Can the main navigation be glossy buttons like Apple's?" It's not fashion. It's just that bad taste is finally being sidelined by better graphic design literacy among general users. We drank cheap wine for years, but now we have a more refined palette. That's not going away. (Back then? I fought that fight and lost. Today? Same design, flat elements in its place.)