As others have said, sounds like newsletters by themselves aren't the problem. But those who misuse them? I'm right there with the author. Hateful. The key wit

As others have said, sounds like newsletters by themselves aren't the problem. But those who misuse them? I'm right there with the author. Hateful. The key with any marketing is relevance. If you're getting messaging at any time that's not relevant to you, then someone on the marketing team is doing a crappy job. (And if there's no way to successfully opt-out...that just makes my blood boil. The brands doing that are wasting their time and, more importantly, yours. The really good marketers should occasionally send out a 'list cleaning' email to be sure that people want to receive their newsletter.) But as for newsletters as a whole, I agree with the others. Hate the player - not the game.