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The email newsletter is a medium. It's often abused, but that's not the fault of the medium. Saying all newsletters are useless is a lot like saying all books a
by studiofellow 14y ago
The email newsletter is a medium. It's often abused, but that's not the fault of the medium. Saying all newsletters are useless is a lot like saying all books are useless. Are there terrible books? Yes. Are there terrible newsletters? Yes. But there are great ones too.
I operate a design newsletter related to my ebook. It's a great way to earn sales, but it's also a great way to facilitate discussions about design.
The newsletters I enjoy most are written for a very specific, narrow audiences. They're nothing like the massive retail email ads the author mentions.