I've run (and currently publish) newsletters. They are one of the best converting tools you can use for almost any business. Seriously. If you have not reasearc

I've run (and currently publish) newsletters. They are one of the best converting tools you can use for almost any business. Seriously. If you have not reasearched it you may be throwing away thousands of dollars in sales. You do have to be very smart about using them. Here are some pointers (note that this is being included in a Marketing Bit (check my profile): 1. Cold newsletters are not for every market. When I mean cold, I refer to those newsletters that get sent out with the permission granted by the terms of service of other services. But do realize that they do work and should be explored by some markets. If you are worried about emailing people cold, then buy your way into another newsletter and have people subscribe. This is still a cold contact, but allows for inclusion into your sales funnel. 2. Newsletters are not emails. They are more close to magazines and newspapers than email. If you publish a newsletter, don't send out a wall of text. Include other media. The amount depends on the market. Test. 3. You don't need to always talk about one general subject. My best converting newsletters have always included subjects not related to the newsletter at all. Note that this varies by market. If you publish a classifieds newsletter then dont drown people with content. Do include a little joke, word of the day, wisdom quote, or similar. Keep it tidy. 4. Design matters a lot. Hire a designer for this one, and test the results. Mail Chimp has a very handy in browser WYSIWYG that you definitely check out. It work beatifully. 5. Keep a 2:1 ratio (at least) of content/advertisements (if you run ads). Or else it will drown the content. If you want to learn more about newsletters, I'm about to publish a news Marketing Bit about them. Check out my github (github/orangethirty) to read it.