Google was worried, they moved fast. This is what I'm unsure about: how much of google's worries was a result of Lala being a worthwhile company and how much o

Google was worried, they moved fast. This is what I'm unsure about: how much of google's worries was a result of Lala being a worthwhile company and how much of it was a result of Bill's propping it up? Let's remove Bill for a minute. Let's say Mr. No-name-CEO reaches out to his contact at Google and presents the deal for Lala. My gut would be that Google guy would likely simply pass on the deal because he doesn't perceive Lala to be much of a competitive threat or a great product, not to mention the little traction they may have had was a result of Google's partnership(which I'm assuming they could easily opt out of). What am I missing? What made google worried, lala inc. or lala inc. with a salesman CEO with an acquisition offer?