Even in terms of conversion rates. Talk to anyone with a good, optimized email marketing campaign. You'll hear that email out performs every other type of traff

Even in terms of conversion rates. Talk to anyone with a good, optimized email marketing campaign. You'll hear that email out performs every other type of traffic. Yeah, maybe some of these companies aren't doing it right, but it seems like the author was just pissed she couldn't unsubscribe.