Steven Levitt (Freakonomics) commented on Circuit City, Fannie Mae and Wells Fargo in this context here: http://freakonomics.blogs.nytimes.com/2008/07/28/from-

Steven Levitt (Freakonomics) commented on Circuit City, Fannie Mae and Wells Fargo in this context here: http://freakonomics.blogs.nytimes.com/2008/07/28/from-good-to-great-to-below-average/ http://freakonomics.blogs.nytimes.com/2008/07/28/from-good-t... "These business books are mostly backward-looking: what have companies done that has made them successful? The future is always hard to predict, and understanding the past is valuable; on the other hand, the implicit message of these business books is that the principles that these companies use not only have made them good in the past, but position them for continued success. To the extent that this doesn’t actually turn out to be true, it calls into question the basic premise of these books, doesn’t it?"