Mobile as a general term covers most of the things that the article is talking about - Google Glass, car dashboards etc are all "mobile" technologies. If he mea

Mobile as a general term covers most of the things that the article is talking about - Google Glass, car dashboards etc are all "mobile" technologies. If he means that wider term, then the article is even more stupid, so I can only assume he's referring to mobile phones specifically. And again, what a company has in market now bears little relationship to what they have in their strategy. As far as "new" channels, my company currently only has a phone app , but we are regularly considering where we might want to go next. And I've not yet talked to a single supplier of any phone technology who isn't at least thinking about the future outside of that one channel (and I talk to a lot of suppliers).