I say this all the time to my clients. Your end goal should not be more likes. They are worthless. The goal should be more actual interactions with your app or

I say this all the time to my clients. Your end goal should not be more likes. They are worthless. The goal should be more actual interactions with your app or website or product. The same goes for people focusing on getting people to click the big green button on their homepage that says "learn more" which takes them to another page (?!?). The buttons should encourage interaction and progressing that user to use, experience, and depend on your product.