Slowly the crooks/phonies are integrating with the social web. Yelp reviewers, linkedin skill endorsers, facebook friends/significant others should be taken int

Slowly the crooks/phonies are integrating with the social web. Yelp reviewers, linkedin skill endorsers, facebook friends/significant others should be taken into account only if you can confirm it in real life or at least trace it to some level where you can be 90% sure it's the truth.