An illustration of how shallow social proof can be. The fact that human psychology can be so simple and game-able at time never fails to amaze me. At the same t

An illustration of how shallow social proof can be. The fact that human psychology can be so simple and game-able at time never fails to amaze me. At the same time, I can't help but objectively analyze their business model and be intrigued by its possibilities - regardless of any moral or ethical landmines.