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My response on TechCrunch website: Hmm sounds like they really are waiting for 100% of the artists to be under the 360 contracts first before proceeding to a n
by melvinram 18y ago
My response on TechCrunch website:
Hmm sounds like they really are waiting for 100% of the artists to be under the 360 contracts first before proceeding to a new business model.
This seems unwise. If they wait 5 years, the patterns of discovering new music will change drastically and they’ll miss out on the power of momentum.
Today, YouTube & social networks are becoming great ways of discover new musicians. If this pattern continues to evolve to become habit, the role of labels will begin to shrink… and so will their ability to negotiate with artists.
It’s likely that there will always be packaged artists like Britney who don’t have a musical fanbase before the labels get a hold of them. They’ll likely be the bread & butter of labels but artists that come with a following of 100,000 subscribers on YouTube will expect different treatment/contracts.
Labels should consider developing partnerships in a way that allows them to add value to both, the distribution partners and the artists… beyond just managing rights and collecting money.