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The same could be said about IBM, UPS or BP, all of which had iconic brands. We now recognize and associate with the new brands, with minimal thought given to w
by _sentient 14y ago
The same could be said about IBM, UPS or BP, all of which had iconic brands. We now recognize and associate with the new brands, with minimal thought given to what came before.
- anotherbadlogin 14y agoNot really. Sony experimented with a shitty, "funky fresh" logo in the '90s and then went back to the serif capitals they use today. Unfortunately, Pioneer did not have the wisdom to return to their classy-looking logo and font; they continue to use a more recent swoopy, bland, cheap-looking typography.
- rhizome 14y ago"Had?" Check out the corner spot on IBM's page, they actually run though all their previous logos, winding up on the iconic one. http://www.ibm.com/us/en/ http://www.ibm.com/us/en/