3 ms·
If I understand correctly the businessplan goes like this: 1) Keep alienating consumers and digital music outlets with courtcases and other mafia-like behaviou
by mixmax 18y ago
If I understand correctly the businessplan goes like this:
1) Keep alienating consumers and digital music outlets with courtcases and other mafia-like behaviour until CD-sales approach zero. Make a bit of money, and since music is going to be free anyway, who cares if consumers and the future marketing channel hates us.
2) When CD-sales are low enough give the music away. The sites we are now suing will play along once they get our stuff for free. And those guys over at Apple don't know what they're talking about when they tell us that consumers will gladly pay for music if it just works. We don't really believe that they have digital music sales in excess of $1 billion.
3) When we can't make any more money from CD's well change to 360 music deals, and we'll get a cut of merchandise, live events, etc. Of course well have to find out how to do world tours and other stuff we haven't got a clue about, but we'll worry about that later.
4) During the roll-out of the above we will ignore the fact that artists hate us and are fleeing our labels. They'll surely come back once we get our new business model going.
I mean seriously - is this the best they can do?