I think I've spotted why. "We’re an innovation team, powered by O2. We were set up in January 2011 to test new ideas & concepts fast, in an open environment...

I think I've spotted why. "We’re an innovation team, powered by O2. We were set up in January 2011 to test new ideas & concepts fast, in an open environment...We create prototypes, iterate and pivot where necessary, building alpha and beta products to test with user groups with the goal of adding value for our customers." They've got the PHB working for them. https://thelab.o2.com/who-we-are/ https://thelab.o2.com/who-we-are/ http://www.dilbert.com/2013-01-09/ http://www.dilbert.com/2013-01-09/