You mean like a phone? Into an extremely-entrenched marketplace which (in their primary market) has about a year left on their contract on average? As a relat

You mean like a phone? Into an extremely-entrenched marketplace which (in their primary market) has about a year left on their contract on average? As a relatively small player with a more-expensive-than-anyone-else product? The UI was certainly experimental, and that was a hell of a risky shot.