"He went to the store" In which ‘the store’ is an Apple Product Reseller (not owned by Apple). There are no Apple Retail Stores (stores owned by Apple) in Belg

"He went to the store" In which ‘the store’ is an Apple Product Reseller (not owned by Apple). There are no Apple Retail Stores (stores owned by Apple) in Belgium yet [0] (all surrounding countries but Luxembourg have them, though). Apple Retail Stores are renowned for their excellent, lenient customer service. APRs, not so much. Third party retailers receive minimal discounts on Apple products, which makes it hard for them to give away freebies or give consumers the benefit of the doubt [1]. Now, that doesn't excuse them, but it might explain the difference in customer experience. "Apple extends only a tiny wholesale discount on its Macs and iPads to your retailer of choice. The actual numbers are a closely guarded secret, protected by confidentiality agreements between Cupertino and its resellers, but the difference probably amounts to only a few percentage points off the official price that you find at Apple’s own stores. With such a narrow gap to tinker with, most retailers can’t offer big discounts and still hope to turn a profit." [1] [0] http://www.apple.com/retail/storelist/ http://www.apple.com/retail/storelist/ [1] http://www.macworld.com/article/2024257/how-apple-sets-its-prices.html http://www.macworld.com/article/2024257/how-apple-sets-its-p...