Friends and family is an important one. It's not a lot of money, but investors are a little like sheep, and if you can show that you've been able to convince so

Friends and family is an important one. It's not a lot of money, but investors are a little like sheep, and if you can show that you've been able to convince some investors and are committed enough to beg and borrow from your own family, then they are more likely to be interest. Getting paying customers is the best way to raise money. No equity given up, proof of your business model, and that looks great to investors later on, too. Incubator programs aren't all created equal. Do a LOT of work to vet them first. Many will offer a small amount of money, offer very little support during the incubator, have no connections at the end of the incubator, and then dump you with no support after the incubator, but kindly taking a percent of the company. There are some good ones, though. Angel investors and VC are an option, but those are not easy to get and you have to kiss a lot of frogs before you find your prince. The best thing to do is build your product and keep building it, and talk to as many people as you can. Resources will come out of the woodwork slowly, and connections will be made that will lead organically to what you need.