5 ms·

> I'm not aware of anyone who really thinks that "mobile" is the be and and end all of their channel strategy > So while no-one should have a "mobile-only" str

> I'm not aware of anyone who really thinks that "mobile" is the be and and end all of their channel strategy > So while no-one should have a "mobile-only" strategy (which pretty much no-one does anyway) Path, Snapchat, Color, Flipboard, Pair, Yardsale, Rumgr, etc. There are lots more, those are just the ones I can think of off the top of my head.

prof_hobart 14y ago
Do you really think that none of them are looking at other platforms? Most of the ones I know on that list are already on at least tablet as well, and I would be amazed if someone there isn't at least thinking about future channels (whether that be smart TV, Google Glass or whatever).
- marknutter 14y ago
  There's a big difference between thinking about other platforms and actually supporting other platforms. Users typically don't care what a company is thinking of doing; they care what they're doing.
  - prof_hobart 14y ago
    The article (and my reply) were about companies long term strategies, not what platforms they currently target.
    - marknutter 14y ago
      Path is been out for how long now? Flipboard? Still mobile only. Of course, that depends on what you mean by "long term strategies" but in the internet startup world I strategies don't tend to be that long term.
      - prof_hobart 14y ago
        Pretty certain I've got an optimised version of Flipboard on my tablet. Path I haven't got on my tablet, but there's an optimised version available if I want it. What other existing types of platform would you expect their services to be on at the moment? Flipboard for one almost certainly wouldn't make a great deal of sense as a web app. That doesn't mean that they aren't considering whether it would look good on a gesture-controlled internet TV, or on Google Glass.
        marknutter 14y ago
        I guess I consider tablets mobile devices. But even so, my other examples still hold and there are lots more out there who focus only on smartphones and usually only iPhones.
        prof_hobart 14y ago
        Mobile as a general term covers most of the things that the article is talking about - Google Glass, car dashboards etc are all "mobile" technologies. If he means that wider term, then the article is even more stupid, so I can only assume he's referring to mobile phones specifically. And again, what a company has in market now bears little relationship to what they have in their strategy. As far as "new" channels, my company currently only has a phone app , but we are regularly considering where we might want to go next. And I've not yet talked to a single supplier of any phone technology who isn't at least thinking about the future outside of that one channel (and I talk to a lot of suppliers).

prof_hobart 14y ago

Do you really think that none of them are looking at other platforms? Most of the ones I know on that list are already on at least tablet as well, and I would be amazed if someone there isn't at least thinking about future channels (whether that be smart TV, Google Glass or whatever).

marknutter 14y ago
There's a big difference between thinking about other platforms and actually supporting other platforms. Users typically don't care what a company is thinking of doing; they care what they're doing.
- prof_hobart 14y ago
  The article (and my reply) were about companies long term strategies, not what platforms they currently target.
  - marknutter 14y ago
    Path is been out for how long now? Flipboard? Still mobile only. Of course, that depends on what you mean by "long term strategies" but in the internet startup world I strategies don't tend to be that long term.
    - prof_hobart 14y ago
      Pretty certain I've got an optimised version of Flipboard on my tablet. Path I haven't got on my tablet, but there's an optimised version available if I want it. What other existing types of platform would you expect their services to be on at the moment? Flipboard for one almost certainly wouldn't make a great deal of sense as a web app. That doesn't mean that they aren't considering whether it would look good on a gesture-controlled internet TV, or on Google Glass.
      - marknutter 14y ago
        I guess I consider tablets mobile devices. But even so, my other examples still hold and there are lots more out there who focus only on smartphones and usually only iPhones.
        prof_hobart 14y ago
        Mobile as a general term covers most of the things that the article is talking about - Google Glass, car dashboards etc are all "mobile" technologies. If he means that wider term, then the article is even more stupid, so I can only assume he's referring to mobile phones specifically. And again, what a company has in market now bears little relationship to what they have in their strategy. As far as "new" channels, my company currently only has a phone app , but we are regularly considering where we might want to go next. And I've not yet talked to a single supplier of any phone technology who isn't at least thinking about the future outside of that one channel (and I talk to a lot of suppliers).