I don't understand the point of what he is saying. Is this just a dig at business cliches? "Mobile" like "Computerization" or "Internet" or "Globalisation" bef

I don't understand the point of what he is saying. Is this just a dig at business cliches? "Mobile" like "Computerization" or "Internet" or "Globalisation" before it is a big change to the world that affects most/many businesses in one way or another. Among some other effects, it affects how you interact with customers. It's completely reasonable for businesses to spend some energy thinking about "How does/should this affect me?" Maybe the answer is "very little" but it's worth figuring out.