I wouldn't discount Ive's ability to take existing products in market, such as the TV, mobile wallet, or even things like Google Glass, and maintain Apple's att

I wouldn't discount Ive's ability to take existing products in market, such as the TV, mobile wallet, or even things like Google Glass, and maintain Apple's attention to industrial design and user experience. Macbook Pro Retina is beautiful, no other computer company can touch it. Still seems to be a big land-grab in the PC world, and halo effect could ripple on. Windows 8 sucks and my iPad collects dust when it comes to professional uses. They do have an adjustment period to go through after showing a few missteps last year. Maybe they'll around $400-500 for the year until something shiny comes out like TV or iWallet. Nobody said the market was rational. If you want to have fun, trade weekly options.