Internet access on board of a flying plane is non trivial and certainly doesn't come free: you need to install and maintain equipment on board, maintain a netwo

Internet access on board of a flying plane is non trivial and certainly doesn't come free: you need to install and maintain equipment on board, maintain a network of ground stations, write and debug some software, pay money to other internet providers etc. With relatively small number of paying customers (yet), you have to keep prices high to maintain the profitability of your business. Think about this: if nobody pays, they will close this service. Just like the bakery will close if nobody pays for the bread.