Joey, Art.sy's lead engineer, wrote this brief explanation on Quora a few weeks ago: http://www.quora.com/Balanced/Why-do-you-use-Balanced-for-payments/answer/J

Joey, Art.sy's lead engineer, wrote this brief explanation on Quora a few weeks ago: http://www.quora.com/Balanced/Why-do-you-use-Balanced-for-payments/answer/Joey-Aghion http://www.quora.com/Balanced/Why-do-you-use-Balanced-for-pa...: We chose Balanced to support our marketplace at Art.sy for a few reasons: 1. They were highly recommended by other start-ups who had completed the integration. 2. Their focus on marketplaces aligned nicely with our needs (the escrow account they manage on our behalf, the account/identity validation they perform for our merchants, etc.). 3. They provided all the tools we wanted and none (or few) that we didn't: especially a javascript plug-in for seamless payment processing (without unnecessarily triggering PCI compliance), a self-service site for merchant registration, and their robust API in general. Also, it's worth mentioning that the development support I've received since choosing Balanced has been generous and prompt.